Press releases

17.11.2014

BOWING TO TRADITION WITH THAT VERY SPECIAL FLAIR: HAPPY HOLIDAY AT SWAROVSKI INNSBRUCK

To celebrate Christmas as a festival of traditions, with a dash of that certain extra something: Swarovski does so with incomparable flair. This is also the reason why Swarovski Innsbruck should be the first destination for stress-free Christmas shopping. And with its festive display window staged by designer Stuart Henry, it is the perfect place to set the tone for the coming holidays.

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10.04.2014

DESIGN HOME GAME: DESIGNER MARIOS SCHWAB AT SWAROVSKI WIEN AND SWAROVSKI INNSBRUCK

Swarovski Wien and Swarovski Innsbruck are getting support from the international runways to assist them with the restaging of their exhibition spaces. Marios Schwab is developing a unique installation spanning both locations, and telling a tale through two different portals. The designer with Greco-Austrian roots is a major player in the world of international fashion. With his installation entitled “Chiarascura”, freely interpreted a play of light, shadow, and femininity, Schwab is exploring the enigmatic facets of womanhood, while simultaneously toying with symbolism, classicism, and intimacy.

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28.08.2013

GET CARRIED AWAY: SWAROVSKI INNSBRUCK DEDICATED TO THE LEGEND OF THE PURSE

Roll reversal at Swarovski Innsbruck: Starting on August 27, 2013, the “Get Carried Away” exhibit can be seen on the Mirrored Wall in the entrance area and will enable viewers to virtually “get carried away” on a journey of time through the history of the handbag. Creations by renowned designers from 1900 through today, chaperones to the stars on the red carpet, and one-of-a-kind models crafted with Swarovski crystal illustrate the richly varied evolution of a woman’s favorite accessory.

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21.03.2013

CRYSTAL AND ITS HOMELAND: THE NEW CHAMBER OF WONDER AT SWAROVSKI INNSBRUCK

Ever since the Grand Reopening in 2011, Swarovski Innsbruck – inspired by Swarovski Kristallwelten – has hosted its own Chamber of Wonder, a venue where art and crystal converge. In that spirit, on March 21, Swarovski Innsbruck will proudly unveil “The Monument,” an installation by designer Hilda Hellström – an homage to crystal ensconced in its Alpine homeland.

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03.09.2012

“THE TAMING OF THE SHOE” – SWAROVSKI INNSBRUCK DISPLAYS WILD SHOE DESIGNS

Shoes can seduce one – into creativity, sensuousness, shopping, and much more. This is why “The Taming of the Shoe”, the redesign of the Mirrored Wall in the entrance area at Swarovski Innsbruck, focuses on this unique item of clothing. Opening on August 31, 2012, it showcases spectacular shoe creations by world famous designers, each of which incorporates SWAROVSKI ELEMENTS. The implication of the reference to the Shakespeare play “The Taming of the Shrew” is that designers have the ability to take untamed ideas and produce viable designs that nonetheless retain something “wild”.

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24.02.2012

JEWELRY FOR LEGENDS: NEW EXHIBITS AT SWAROVSKI INNSBRUCK

The “INSIGNIA of female power” are a dedication to the greatest, most beautiful, most powerful, and even craziest females in cultural history. Made for and worn by screen and stage legends, these crystal creations and iconic pieces of jewelry and fashion history are hidden within the Mirrored Wall at Swarovski Innsbruck. And even more exhibits can be admired alongside them starting this week.

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21.11.2011

SWAROVSKI INNSBRUCK AND THE SWAROVSKI CRYSTAL WORLDS ARE MAGNIFICENTLY ILLUMINATED FOR CHRISTMAS

This year Swarovski Innsbruck and the Giant are covered in magical new Christmas lights. Once again this festive season, there will also be countless other surprises at the Swarovski Crystal Worlds including workshops for children and fun for the whole family.

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25.08.2011

THE REOPENING OF SWAROVSKI INNSBRUCK: A CRYSTAL OF MANY COLORS AND FACETS

For many years, SWAROVSKI INNSBRUCK has been a sparkling attraction in the old town that surrounds Innsbruck’s Goldenes Dachl (Golden Roof). Since summer 2011, and after extensive renovation work, SWAROVSKI INNSBRUCK shines brighter than ever before as a luminous, modern shopping landscape presented in combination with centuries-old structural elements, some of which date back as far as the Gothic period. It is also home to the glittering Swarovski product world, along with installations by major contemporary artists such as Thomas Feuerstein and Erwin Redl, turning SWAROVSKI INNSBRUCK into the new center of crystalline wonder.

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Contact

For further information please do not hesitate to contact us.

Marion Plattner – Swarovski Innsbruck

Marion Plattner
PR & Media Communication Professional
Tel.: +43 (0)5224 500-3372
Fax: +43 (0)5224 501-3372
press.kristallwelten@swarovski.com

Magdalena Trojer

Magdalena Trojer
PR & Media Communication Professional
Tel.: +43 (0)5224 500-1032
Fax: +43 (0)5224 501-1032
press.kristallwelten@swarovski.com

Christina Schwarz

Christina Schwarz
Head of PR & Media Communication
Tel.: +43 (0)5224 500-3836
Fax: +43 (0)5224 501-3836
press.kristallwelten@swarovski.com